Friday, October 15, 2010

The Pinking of America

It's October, and you can't help but notice there's A LOT of pink around.  I heard the expression that it's the "pinking of America."  So true.  October is Breast Cancer Awareness month. Turning everything pink in October has been a very successful campaign in making folks aware of breast cancer. Unless you live in a cave, I'm sure you're aware of breast cancer.
But there's a doctor out there, Dr. Susan Love, who has partnered with Avon, to create an organization called "Army of Women."  Her goal is not just to bring awareness of breast cancer, but to actually find a cause and a cure. Then take the next step and PREVENT breast cancer all together.  She's trying to dig deeper, get studies funded, get volunteers for studies, and do whatever it takes to eradicate this disease forever.  So, while I applaud the pinking of America in October, and yes, I'm even wearing my pink rubber bracelet this month, I must applaud folks like Dr. Love and the Army of Women program even more. Awareness is one thing, a very good thing, but finding the cause, cure, and complete ERADICATION of this hideous disease would be even better.
www.armyofwomen.org